Taylor Swift Vs Spotify
It was the year 2014, Taylor Swift was confident about the massive success of her upcoming album “1989”, which was to be released on October 27, 2014
This was also the time when Spotify was changing the way people access music by providing a huge music library with a seamless listening experience.
Taylor strongly believed that artists are not being paid fairly for their music
Taylor’s team was negotiating with Spotify for the same but it failed
Now, Taylor took a bold step by removing her music from Spotify, and this created a lot of buzz in the music industry
Taylor’s put a condition that to listen for free they must be outside the US, or they must be paying subscribers if they were based in America
With this step a debate started about the power dynamics between the streaming platforms and the artists
Spotify launched a social media campaign by recruiting Taylor’s fans to try to entice her to return to Spotify
Later, Spotify has to change its business model to raise royalty rates
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